When you are a successful company, it is of the utmost importance that you do some good with what you have. Unfortunately, all too many companies out there look at the fat stacks of cash that they have and think about all of the things that they can buy and invest in and exploit with it. We did not get into this business simply to accumulate vast sums – though that is definitely a big perk of having a successful business, please do not get us wrong – we actively wanted to do something good, both for our native home of London and for the world at large. My wife and I are active contributors to a number of causes, and we try to do as much as we can to get other people involved, especially younger people who may feel disaffected in society and need some kind of guidance. Every month, the few employees we have are encouraged to do charity work, and anyone who does can look forward to some nice perks for it.