Our TLCTX team centres around helping online casinos and other gambling industry websites succeed. With so many competing platforms, it be can difficult to stand out. And, of course, standing out is how you gain a following and a customer base.
We recently struck up a business deal with Casumo Casino. By doing so, we’ll be able to offer our extensive services to help the right players discover the Casumo gambling website. Read on to find out more about the four services we offer, how we used them to aid Casumo, and how you can join us, too.
What Casumo Casino has to offer
To better understand how we helped this wagering platform, let’s review the basics about this online casino. Casumo was founded in 2012 and is licensed by the UK Gambling Commission. It’s a secure website that works with several responsible gaming associations and it has been verified by eCogra.
The games selection is provided primarily by NetEnt, Microgaming, and IGT.Casumo’s collection includes nearly 900 games, including 780+ slots and 70+ card and table games. There are no live dealer options, but 35+ titles offer a progressive jackpot.
New players can also claim a £300 welcome bonus. With this information about the site’s reputation and reliability, the games collection, and the introductory promotion, we were able to lay out the best way to aid Casumo.
Improve SEO rankings
As you can see, there are a lot of excellent features that players can enjoy when they become a member of Casumo. However, this gambling website wasn’t ranking very high on Google results for the best online casinos. We needed to address their SEO, or Search Engine Optimisation.
The two methods we used involved keywords and backlinks. We discovered relevant search keywords that potential players were using. We then instructed Casumo how to incorporate that gambling language into their site, which helps teach Google how to categorise a site.
Next, we encouraged the team at Casumo to work on setting up backlinks through advertising and affiliates. A backlink is any link promoted or posted by another site. Establishing a backlink network lends legitimacy and relevance to any wagering platform.
Social media marketing
Many players who are searching for the top casino sites will turn to social media. As such, it’s important for online casinos like Casumo to manage their social media accounts well. This includes developing advertisements that are effective and appealing.
We worked with the Casumo marketing department to create eye-catching ads. We helped them choose how to share the value and entertainment available on their site. Remember that they offer close to 900 games from top software providers and a £300 welcome bonus. We encourage them to highlight those features of the website.
Viral marketing refers to offline marketing. More specifically, this kind of marketing is done by those members and players who are passionate about the online casino they gamble at. Players who have excellent experiences are absolutely going to share their success with other people.
First, you have made it clear what’s to love about your online casino – “Hundreds of games!” or “Best welcome bonus in the UK”. Then, you have to deliver. Doing so will encourage your customers to introduce new clients to your wagering platform.
Online reputation management
Online reputation management is a service we offer to select casinos. We understand that sometimes a series of unfortunate circumstances or past mistakes can impact your casino business for years, and we can help solve that issue through positive campaigns. In Casumo Casino’s case, their reputation has been spotless the entire time, so we had nothing else to do.